Social

"Muv Lab" logo

MuvLab

Challenge: Sport Excel was looking to create a new name for a fitness studio located in the Denver Tech Center suburb. They wanted an “elemental/scientific” aspect to it and a name that was short to encourage movement.

Process: Scream Agency came up with MuvLab and a new brand to match the facility. We worked on elemental designs for interior signage, a new website, and a social campaign. To support the launch, Scream Agency created a full social campaign across three channels (Facebook, Twitter, and Instagram) to build anticipation, grow an audience, and engage with current, potential, and future client (membership) leads.

Results: Through a vigorous 30-day social campaign, utilizing both organic and boosted posts, Scream Agency increased the new brand’s following by 250% with over 660 interactions, and a reach of over 42,000 in the Denver metro area.

"Mellow Mushroom" pizza logo

Mellow Mushroom

Challenge: Born out of the freewheeling hippie culture of the 1970s, Mellow Mushroom delivers classic southern-styled pizza and ice-cold beer in an unforgettable environment. The three Colorado locations were looking to generate brand awareness through media relations and social media to establish the locations as top destinations for craft beers, cocktails, and pizza.

Process: The locations hadn’t done many promotions in 2015 and were looking for a well-connected partner with market knowledge and that approached the project in a very non-traditional way since the restaurant is far from ordinary. Scream Agency handled media relations, including press kit materials and releases, to social media content, advertising and event planning.

Results: Throughout the course of our two-year partnership, we helped the brand stay relevant amongst its competition through work including a Brew Bus Tour during the Great American Beer Festival, media relations announcing events and new menus, e-newsletter correspondence to thousands of subscribers, and our creation of content, and creative for social campaigns. In 2015, we generated 2.98 million impressions on social media. We reached 16,783 new customers and engaged with 2,030 of them directly leading to $153,134 in sales.

"Save the Poles" logo

Save the Poles: Eric Larsen

Challenge: Modern-day explorer, Eric Larsen, needed an agency to help him tell the story of the world’s last frozen place and inspire individual action against climate change. Through his “Save the Poles” expedition, he aspired to be the first explorer to reach the North and South Poles and the summit of Mt. Everest all in one year.

Process: Given our experience in the outdoor market and non-profit sector, Scream Agency helped develop sponsorship materials, launched an ethos website that included social communities, and developed a vigorous PR campaign that supported each leg of the expedition. Up against all odds, Eric completed his epic, three-part journey and reached his goal.

Results: Billions of people reached worldwide, millions of media impressions along with national outlet appearances, speaking engagements, and thousands of new followers both of Eric and the impact of climate change.

"Nalgene" logo

Nalgene

Challenge: To recognize The United Nations World Water Day (WWD) and encourage water conservation, Nalgene wanted to create their own campaign to help raise awareness.

Process: Scream Agency proposed that Nalgene launch a 24-hour social media campaign to encourage Facebook and Twitter followers to make a pledge on how they promise to conserve water. To promote the event, leading up to WWD – Scream posted the event on World Water Day’s official event site, posted tips for how to conserve water on Nalgene’s social media pages, and spread the word virally through outdoor/environmental groups’ outlets. The first 100 to post a pledge to @nalgeneoutdoor or post a pledge on Nalgene’s Facebook page received a free Nalgene “Filter for Good” Bottle.

Results: This promotion garnered Nalgene hundreds of new fans in just 24 hours and earned Scream Agency a ‘50 AWARD’ from the American Advertising Federation for the impact and publicity Scream was able to get out of such a time-sensitive campaign.

"Aspen Sky Hotel" logo

Sky Hotel

Challenge: Sky Hotel, a Kimpton Resort, and 39 Degrees, a Kimpton Restaurant, are nestled in one of the hottest mountain destinations in the U.S. – Aspen, Colorado. Competition was not hard to find. The Sky Hotel needed to position themselves as the place to be.

Solution: For eight years, Scream Agency worked with the hotel to build and maintain a buzz around its chic environment, special events, and eclectic food and drink menu. Along with creative collateral development and social media assistance, Scream worked on media relations for the boutique hotel — coordination of Media FAMS, seasonal media tasting events to highlight new menu items at 39 Degrees and coordinated national media to stay on property during the annual Food and Wine Classic in Aspen, all alongside local, regional, and national media outlets.

Results:
(PR) Sky Hotel and 39 Degrees are known around the world as one of the top destinations for après ski. It has become a total sensory experience for locals, travelers, and celebs alike, with accolades received in USA Today, The New York Times, Men’s Health, Martha Stewart Weddings, GQ, Men’s Journal, Wine Spectator, Travel + Leisure, Playboy, and 5280.

(CSR) Post-renovation, we partnered with the Sky Hotel to create a campaign to generate awareness of the remodel as well as create a fundraiser to benefit a local HIV/AIDS organization. Scream Agency organized and facilitated a media tour with more than a dozen top-tier media contacts in travel, lifestyle, food & beverage, and outdoor industries. A media-specific HTML invite was created and distributed to over 300 national, local and regional press contacts in response to the party, its sponsor and beneficiary. A press release announcing the “Red Sky At Night” party was distributed to local and regional media to help raise awareness about the benefit party. The event raised over $2,000 for the Colorado AIDS Project and over 250 people attended the party. Media coverage was received in national, local and regional publications announcing the benefit as well as the hotel renovation.

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