Category: Corporate Social Responsibility (CSR)

DENVER (February 28, 2017) — Scream Agency, a full-service creative, advertising, public relations and Corporate Social Responsibility (CSR) storytelling agency celebrating 20 years in Downtown Denver, announced today that the Agency has now earned a Certified B Corporation® status.

Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability. The certification dovetails well into the timing of the Agency’s 20th anniversary this year inspiring a new tagline: Be seen. Be heard. Be good.

Scream Agency joins a global movement of more than 2,000 Certified B Corps across 120 industries in 50 countries with one goal – to redefine success in business by being a force for good. Following that lead, Scream Agency’s 20th year also benchmarks the “Scream Serves” program where employees are paid 20 hours per year to serve in the Colorado community.

In addition to the B Corp Certification, Scream Agency recently received an executive certification in CSR from the Leeds School of Business at the University of Colorado.

“Being good has always been part of our brand DNA,” explained Founder Lora Ledermann. “Scream Agency has been proud partners of the Denver community since 1997 and it was important to us to reach for this new B:Corp recognition and put our purpose and mission to ‘be good’ to work.”

In addition to the recent B Corp Certification, Scream Agency is a proud member of local organization B:Civic.

Keep up with the rest of Scream Agency’s work + happenings by visiting, connecting and following.

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About Scream Agency

Scream Agency, LLC, a Certified B Corporation®, was founded in 1997 as a full-service creative, advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream Agency’s capabilities include creative services, advertising, public relations, social media, corporate social responsibility consulting, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit http://screamagency.com

 

About B Corporations

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,700 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.

 

About B Lab

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:

  1. Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
  2. Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
  3. Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact — and the impact of the businesses with whom they work — with as much rigor as their profits;
  4. Inspiring millions to join the movement through compelling storytelling by B the Change Media.

For more information, visit www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.

 

If you were unable to attend the Snowsports Industries of America (SIA) snow show a few weeks ago in Denver, don’t worry. All the lectures are now online, including our presentation on “The Business of Being Good: CSR Best Practices.”

Take a look: http://sia.yourbrandlive.com/snow-show-2017

Click here to get directly to our presentation on corporate social responsibility. Happy watching! #csr

Our University of Colorado Leeds School of Business Corporate Social Responsibility class took a road trip last week. Where? To two of the biggest brewers in our state, Odell Brewing and New Belgium Brewing Company. Why you ask? To taste beer of course. And hear about their corporate social responsibility initiatives. What did we learn?
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  1. Marshmallows make a really easy, cost-effective sustainable holiday decoration.

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2. The bathroom is always an excellent place to tell your CSR story.
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3. That having a good culture, rooted in CSR values makes everyone smile.

Besides learning about the sustainability practices at the brewery (cans versus bottles, etc.), we also learned about HR and governance and what roles CSR plays in those departments. Best part? Seeing the cultures and brands that believe in businesses as a force for good. And oh yeah, getting a chance to taste a few of the newest brews out this winter. If sour is your thing, try the Odell Friek. I still have a soft spot for the top-seller 90 Shilling Ale.

Curious about CSR and what it involves for your business? Give me a shout (303-893-8608 ext. 202). We’d love to put our CSR education and experience to work.

Interested in going back to school for CSR? Now’s the time to enroll in the winter semester. Don’t wait too long, the application is due ASAP.

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