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A Complimentary 30-Minute Marketing Consultation from the Scream Agency Team

Happy Valentine’s Day! 7 years ago today, we became a certified B Corporation. We also recently completed our recertification process, where we successfully increased our B Impact Score by 8.5 points across the Governance, Workers, Community, Environment and Customers sectors. At Scream Agency, our journey to becoming a B Corp was driven by a commitment …

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SOLE shoe display

Launching the World’s Most Eco-friendly Shoe

In March, Scream Agency had the opportunity to help be the storytellers for two brands that are innovating and improving how they impact our planet. Our clients SOLE, along with United By Blue, officially launched on Kickstarter ‘the world’s most eco-friendly shoe‘, featuring recycled cork, bison fiber, merino wool, rice rubber, and algae foam. Within 84 minutes, the campaign was …

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"Business Culture has Shifted" black banner

Business Roundtable CEOs Promote Purpose, Now Let’s Put These Principles Into Practice

Last week, 181 CEOs committed to pursue a more holistic and “purposeful” approach to business by serving stakeholders more broadly, moving away from the idea of shareholder primacy. You can read the full statement by the Business Roundtable here and the news release here.  This is a positive shift given that since 1997, this organization’s …

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Calm over the horizon

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.

Make it clean and simple

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.

Time is passing by

Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other selectors. More surprisingly, our selectors may even lose out in the global specificity war, ultimately having little or no effect on the page at all. Any time we make a change to a CSS file, we need to carefully consider the global environment in which our styles will sit. No other front end technology requires so much discipline just to keep the code at a minimum level of maintainability.

Sounds from the streets

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.

Working from your home?

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.

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