If your company has an app in the App Store, congratulations! You might not want to read the rest of this article. If you’re thinking about partnering with a developer or building one yourself, read this before you get in too deep. There are plenty of articles out there that dive into the difference between
Did you waste money on a native app? Read More »
An article came out recently that hinted at Facebook’s plan to revolutionize the online ad. The technique? Cinemagraphs. There’s no set date for the takeover of this “so hot right now” technique but as we prepare our news feeds for these mesmerizing images, I’ll dig a little deeper into the technique and the impact that
Cinemagraphs – The Future of Online Advertising? Read More »
Let’s face it. Everybody could use a little more luck in their lives. St. Patrick’s Day is right around the corner and as marketing and sales gurus, we’ve got a great opportunity to find ways to build luck into our marketing plans. Have you created opportunities for your customers to feel lucky? Your employees? This can
Share some Luck. And you too may win. Read More »
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.
Hey DJ play that song Read More »
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.
One of the easiest ways to improve travel photos is shooting in better light, and the best light is often in the hour after sunrise and before sunset. That’s because the light takes on a warm golden hue and hits the subject from the side instead of the top. t’s difficult to recreate the grandeur of a vast landscape in the confines of a picture frame.
My tech travel setup Read More »
I was recently quoted as saying, “I don’t give a shit” if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said shit. Numbers are important. Number of users is important. So are lots of other things. Different services create value in different ways. Trust your gut as much (or more) than the numbers. Figure out what matters and build something good.
Learn the rules first Read More »
Sunday morning across America men and women of all ages will participate in one of the great American traditions, the Super Bowl. They’ll roll out of bed, tuck in the brightly colored flannel sheets featuring their favorite NFL team, substitute the a.m. teeth brushing with the first chicken wing of the day, stack every bit of
Scream Agency’s $4.5 Big Game Commercial Read More »
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.
The new brand identity Read More »
The SnowSports Industry of America (SIA) attendees are hitting the streets of Denver in no-snow style this year. Attendee alert: If you haven’t boarded your plane yet for Denver, leave the parka behind. In addition to taking in the sunshine, what will you be doing to be seen and heard while in Denver? Whether you’re
SIA Hits Parka-free Denver Read More »
