Challenge: AllHealth Network, a nonprofit provider of mental health, behavioral health and substance use treatment, needed a new creative campaign for marketing and advertising materials that was approachable and highlighted their local presence.
Process: Scream Agency developed the “C” campaign that included, inspiring messaging and imagery that reinforced AllHealth’s mission to “C” their clients. The “C” icon developed closely resembled the recognizable “C” of Colorado to emphasize AllHealth’s community presence. The goal is the “C” will become a universal wayfinder/symbol for Mental Health locations.
Results: The concept has been well received from both external and internal audiences. Internally, AllHealth is pleased to have a new campaign that helps bring the brand to life and gives them something to stand behind.