Marketing

Challenge: Hyatt Regency, a global hotel brand, needed help bringing awareness to their Aurora-Denver property by targeting meeting planners on a local and regional scale. With a unique location situated right across the street from the Anschutz Medical Campus, there was also the opportunity to infiltrate the medical community.

Process: Scream helped develop a media plan and direct mail campaign that reached regional and local meeting planners. Additionally, and in order to capture the medical campus, Scream planned experiential events that coincided with medically-focused recognized holidays, thanking the doctors and nurses for their contribution and further bringing awareness to the property.

Results: An increase in room and conference/event bookings from the Anschutz Medical Campus.

Challenge: Guaranty Bank and Trust is a Colorado community bank that has been around for 60 years. They have always had several local big brand business customers, but as a brand themselves, they’ve been quiet. Helping them step into the foreground of this market was Scream’s challenge.

Process: We started by editing their brand and building a “G” element into everything. We focused on where they were best (helping local business owners). Then, we took their recognizable Colorado business customers (Udi, Hacienda, etc.) and told Guaranty Bank’s story through their eyes. We applied it to print ads, created a DM campaign, brochures, in-branch materials, TV, and signage with the idea that friends and neighbors provide the best and most trustworthy testimonials possible.

Results: Net income improved over four consecutive quarters. Net loan growth was $11.8 million in the first quarter alone and core deposit growth improved 3.6% in one quarter. The amount of time spent on the website increased by 20% in the first few months alone. The ROI with this campaign exceeded the goal by increasing net income in less than 12 months.