Marketing

AllHealth Network

Challenge: AllHealth Network, a nonprofit provider of mental health, behavioral health and substance use treatment, needed a new creative campaign for marketing and advertising materials that was approachable and highlighted their local presence.

Process: Scream Agency developed the “C” campaign that included, inspiring messaging and imagery that reinforced AllHealth’s mission to “C” their clients. The “C” icon developed closely resembled the recognizable “C” of Colorado to emphasize AllHealth’s community presence. The goal is the “C” will become a universal wayfinder/symbol for Mental Health locations.

Results: The concept has been well received from both external and internal audiences. Internally, AllHealth is pleased to have a new campaign that helps bring the brand to life and gives them something to stand behind.

Hyatt Regency Blurred building image with logo on top

Hyatt Regency Aurora-Denver Conference Center

Challenge: Hyatt Regency, a global hotel brand, needed help bringing awareness to their Aurora-Denver property by targeting meeting planners on a local and regional scale. With a unique location situated right across the street from the Anschutz Medical Campus, there was also the opportunity to infiltrate the medical community.

Process: Scream helped develop a media plan and direct mail campaign that reached regional and local meeting planners. Additionally, and in order to capture the medical campus, Scream planned experiential events that coincided with medically-focused recognized holidays, thanking the doctors and nurses for their contribution and further bringing awareness to the property.

Results: An increase in room and conference/event bookings from the Anschutz Medical Campus.

blurred image, Reach out and Reach Colorado logo

Reach out and Read Colorado

Challenge: Reach Out and Read Colorado, a non-profit that advocates for childhood literacy, was in need of materials that empowered and supported new parents/caregivers to read aloud and encouraged an environment where healthy childhood development could occur for unborn children and infants. Scream was up for the challenge.

Process: First, a blended methodology of qualitative and quantitative research was conducted to create a baseline to evaluate the program’s effectiveness and impact. With this baseline established, Scream designed a story book that would encourage Parents to read to their unborn child, educate them on the benefits and be the tool they can use to begin reading out loud.

Results: Scream wrote and designed the book, helped create training materials for health care providers, and developed a unique landing page for the program.

Gold Crown Foundation logo on blurry team photo

Gold Crown Foundation

Challenge: Gold Crown, a Colorado nonprofit offering youth sports and education programs, wanted to update their logo, increase on-site activation tactics and build a stronger social media following.

Process: Scream Agency designed a new logo that encompassed a fresh new crown while still maintaining a fun, collegiate feel. Furthermore, Scream created multiple on-site activation touching points including a step and repeat banner and window and mirror clings that reemphasized Gold Crown’s mission and nonprofit status.

Results: A well received logo from board members and patrons alike. The step and repeat banner was also a hit that not only enticed people to take photos but simultaneously created great social content that further grew their social community #WeGotCrowned.

"Guaranty Bank and Trust Company" logo

Guaranty Bank & Trust

Challenge: Guaranty Bank and Trust is a Colorado community bank that has been around for 60 years. They have always had several local big brand business customers, but as a brand themselves, they’ve been quiet. Helping them step into the foreground of this market was Scream’s challenge.

Process: We started by editing their brand and building a “G” element into everything. We focused on where they were best (helping local business owners). Then, we took their recognizable Colorado business customers (Udi, Hacienda, etc.) and told Guaranty Bank’s story through their eyes. We applied it to print ads, created a DM campaign, brochures, in-branch materials, TV, and signage with the idea that friends and neighbors provide the best and most trustworthy testimonials possible.

Results: Net income improved over four consecutive quarters. Net loan growth was $11.8 million in the first quarter alone and core deposit growth improved 3.6% in one quarter. The amount of time spent on the website increased by 20% in the first few months alone. The ROI with this campaign exceeded the goal by increasing net income in less than 12 months.

"Sherpani" logo

Sherpani Bags

Challenge: Sherpani, the first and only company in the outdoor industry dedicated to producing women-specific, urban, travel, fitness, and professional bags. Sherpani came to Scream Agency looking for help with building their brand and connecting with women looking for lifestyle handbags and packs.

Process: Scream Agency conducted a vigorous media campaign to showcase Sherpani’s products, while creating a sense of community.

Results: Sherpani’s brand has been seen in publications such as Health, Shape, American Baby, Campaign Life, Kids Today, and US Airways Magazine. Scream’s role in Sherpani’s branding process resulted in 8.4 million media impressions with a publicity value over $1.3 million.

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