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Gold Crown Foundation logo on blurry team photo

Gold Crown Foundation

Challenge: Gold Crown, a Colorado nonprofit offering youth sports and education programs, wanted to update their logo, increase on-site activation tactics and build a stronger social media following.

Process: Scream Agency designed a new logo that encompassed a fresh new crown while still maintaining a fun, collegiate feel. Furthermore, Scream created multiple on-site activation touching points including a step and repeat banner and window and mirror clings that reemphasized Gold Crown’s mission and nonprofit status.

Results: A well received logo from board members and patrons alike. The step and repeat banner was also a hit that not only enticed people to take photos but simultaneously created great social content that further grew their social community #WeGotCrowned.

"Muv Lab" logo

MuvLab

Challenge: Sport Excel was looking to create a new name for a fitness studio located in the Denver Tech Center suburb. They wanted an “elemental/scientific” aspect to it and a name that was short to encourage movement.

Process: Scream Agency came up with MuvLab and a new brand to match the facility. We worked on elemental designs for interior signage, a new website, and a social campaign. To support the launch, Scream Agency created a full social campaign across three channels (Facebook, Twitter, and Instagram) to build anticipation, grow an audience, and engage with current, potential, and future client (membership) leads.

Results: Through a vigorous 30-day social campaign, utilizing both organic and boosted posts, Scream Agency increased the new brand’s following by 250% with over 660 interactions, and a reach of over 42,000 in the Denver metro area.

"Center Strength" logo

Center Strength Studio

Challenge: Center Strength Studio, a local pilates and yoga studio, had recently acquired new ownership and was looking to develop the brand (logo), website, ads, onsite promotions, and events. They wanted to capture a health conscious, affluent individual willing to dedicate time to their practice.

Process: Scream went to work by researching competitors, their differentiators and existing brands. Our discovery session enabled us to create a logo that resonates with the brand and with their clientele. We then developed the Center Strength website, focusing on images that reflect the culture and lifestyle of the clientele and the brand.

Results: Since the new launch, Center Strength has expanded into 2 new locations and we have helped them cultivate a lifestyle brand.

"Bike Denver Org" logo

Bike Denver

Challenge: Bike Denver wanted to encourage commuters to find alternate means of transportation to work and school on the Auraria Campus in Denver, CO. The challenge was creating a campaign that would capture the attention of students and faculty alike.

Process: Scream Agency created a 3-tiered print, digital, and experiential campaign utilizing the awkwardness and humor of the most overused interaction at the collegiate level – the pickup line. Posters were used to drive traffic towards the microsite, nopickuplinerequired.com, which hinted at an upcoming campus event. Two weeks before the event, the non-profit title sponsor was announced along with links to RideOnAuraria.com and all social channels.

Results: The on-campus event was a great success. Students and faculty participated in games, giveaways and signed up for Ride On Auraria’s MyWayToGo Bike To School Challenge which is a year-round challenge that rewards participates who find alternate ways to get to the Auraria Campus for school and work.

Bang Salon logo

Bang Salon

Challenge: Bang Salon, established in 1999, needed an agency to design the brand, ads, on-site materials, new website, and assist with PR/event relations to help expand their brand and attract new clients.

Process: Scream helped to create branding that reflected the company’s personality: creative, leading-edge, high-quality, customer-oriented service, and style that sets Bang apart from the competition.

Results: The business has grown from one location to four, has exceeded business expectations every year, and has been named a Top of the Town salon by 5280 for multiple years.

"CPI Card Group" logo

CPI Card Group

Challenge: As a global provider of payment solutions including EMV, card manufacturing and personalization, CPI partnered with Scream Agency to develop their website. Scream was also utilized to create a strategic PR plan to brand the company as a global leader in the payments market. With over 30 years of experience, and as CPI Card Group continued to grow in production, issuing 1.3 billion cards annually, it was Scream’s job to help CPI transition into a market still experimenting with their product.

Process: The innovation of the card chip was new technology so Scream needed to find a new way to market this product. As EMV Migration launched in the United States in October 2015, Scream Agency worked with print and broadcast media to position CPI as the thought leaders in the industry.

Results: CPI Card Group had articles published in the Wall Street Journal, The Los Angeles Times, Credit.com, Yahoo! Finance, Colorado Public Radio, The Denver Business Journal, PaymentsSource, and the company has been featured on CBS Evening News and Discovery Channel’s “How Do They Do It.” This all resulted in 497 million media impressions with a publicity value totaling $3.1 million

"Where the rain falls" logo

Where the Rain Falls

Challenge: CARE International and United Nations University conducted research in eight countries to determine how rainfall patterns affect food security and human mobility among populations dependent on farming for their livelihoods. They asked Scream to help them develop branding and an online presence to target the people who could help the most: policy makers, government officials, and local communities.

Results: An informative website that launched at the Rio+20 United Nations Conference on Sustainable Development. The site utilizes case studies and interactive maps to help people visualize the problem.

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