CSR

"Project Angel Heart" logo

Project Angel Heart

Challenge: For over five years, Scream Agency was a key partner with Project Angel Heart, working closely with the team to bring awareness to everything from 2011’s Capital Campaign, to a giant noodle cutting to commence the grand opening of their new home to the 4th (and 5th) millionth meals served, to annual fundraisers including Dining Out for Life, Taste for Life, Art for Life, and Pie in the Sky.

Process: From day-to-day local media, event relations, and hosting media lunches with celebrity spokespeople Mondo Guerra and Pam Grier surrounding Dining Out for Life, to assisting with social media strategy and content creation. Scream Agency helped bring awareness to the nonprofit while creating a connection to the Denver community and surrounding areas.

Results:

(PR) 198 million media impressions with a publicity value totaling $1.8 million.

(Social) A 297% growth in their fan base with a 226% increase in audience engagement in six months.

(CSR) Over the five years of working as Project Angel Heart’s Agency of Record, Scream Agency donated over $10,000 in services to the nonprofit. The team spent time volunteering at the facility – packing meals alongside other volunteers. This hands-on experience provided inspirational stories for Scream to share with the media, and therefore, the community. The team has also attended Taste for Life, Art for Life, Dining Out for Life, and has been a participating Pie in the Sky team for five years running.

"Scream Scram" run logo

Scream Scram

Challenge: Scream Agency attempted to break a Guinness World Record at its 7th Annual Scream Scram Run / Walk / Nordic Walk on Friday, October 27, 2006, in Washington Park, benefiting the Colorado Chapter of the National Multiple Sclerosis Society (NMSS).

Process: Scream Agency along with United Advertising Corporation (UAC) collected donated bags of candy corn until October 30, 2006 to be used to fill the exclusive Scream Scram vinyl-wrapped London Taxi created by UAC and specifically designed to promote the race. Participants, sponsors and donors were asked to bring a large bag or more of candy corn to help fill the taxi in an effort to break the world record. The bags were, in turn, donated to the Children’s Museum of Denver to be used at its Trick or Treat Street event Oct. 28 through Oct. 31.

Results: The race raised approximately $5,000 for MS and collected over 20,000 pieces of candy corn to assist in the world record attempt. Media coverage was received in the following media outlets: Denver Post, Rocky Mountain News, Advertising and Marketing Review, Westword, Denver Daily News, NBC’s Colorado & Company, and CBS News 4.

"Save the Poles" logo

Save the Poles: Eric Larsen

Challenge: Modern-day explorer, Eric Larsen, needed an agency to help him tell the story of the world’s last frozen place and inspire individual action against climate change. Through his “Save the Poles” expedition, he aspired to be the first explorer to reach the North and South Poles and the summit of Mt. Everest all in one year.

Process: Given our experience in the outdoor market and non-profit sector, Scream Agency helped develop sponsorship materials, launched an ethos website that included social communities, and developed a vigorous PR campaign that supported each leg of the expedition. Up against all odds, Eric completed his epic, three-part journey and reached his goal.

Results: Billions of people reached worldwide, millions of media impressions along with national outlet appearances, speaking engagements, and thousands of new followers both of Eric and the impact of climate change.

"Colorado Ballet" logo

Colorado Ballet

Challenge: The Colorado Ballet is a non-profit organization celebrating more than 50 years of world-class classical ballet and innovative dance in Denver. With such a rich history the Ballet needed a campaign big enough to embody the legacy they’ve created.

Process: Alongside media partner, Explore Communications, Scream based the campaign around the athleticism of the dancers of the Colorado Ballet. The line “where athlete meets art” became the primary driver. A full, immersive creative campaign launched Spring 2016.

Results: Year over year, the ballet has seen record ticket sales and more importantly a new brand awareness for these artists who are some of the best athletes in town.

"Nalgene" logo

Nalgene

Challenge: To recognize The United Nations World Water Day (WWD) and encourage water conservation, Nalgene wanted to create their own campaign to help raise awareness.

Process: Scream Agency proposed that Nalgene launch a 24-hour social media campaign to encourage Facebook and Twitter followers to make a pledge on how they promise to conserve water. To promote the event, leading up to WWD – Scream posted the event on World Water Day’s official event site, posted tips for how to conserve water on Nalgene’s social media pages, and spread the word virally through outdoor/environmental groups’ outlets. The first 100 to post a pledge to @nalgeneoutdoor or post a pledge on Nalgene’s Facebook page received a free Nalgene “Filter for Good” Bottle.

Results: This promotion garnered Nalgene hundreds of new fans in just 24 hours and earned Scream Agency a ‘50 AWARD’ from the American Advertising Federation for the impact and publicity Scream was able to get out of such a time-sensitive campaign.

"Aspen Sky Hotel" logo

Sky Hotel

Challenge: Sky Hotel, a Kimpton Resort, and 39 Degrees, a Kimpton Restaurant, are nestled in one of the hottest mountain destinations in the U.S. – Aspen, Colorado. Competition was not hard to find. The Sky Hotel needed to position themselves as the place to be.

Solution: For eight years, Scream Agency worked with the hotel to build and maintain a buzz around its chic environment, special events, and eclectic food and drink menu. Along with creative collateral development and social media assistance, Scream worked on media relations for the boutique hotel — coordination of Media FAMS, seasonal media tasting events to highlight new menu items at 39 Degrees and coordinated national media to stay on property during the annual Food and Wine Classic in Aspen, all alongside local, regional, and national media outlets.

Results:
(PR) Sky Hotel and 39 Degrees are known around the world as one of the top destinations for après ski. It has become a total sensory experience for locals, travelers, and celebs alike, with accolades received in USA Today, The New York Times, Men’s Health, Martha Stewart Weddings, GQ, Men’s Journal, Wine Spectator, Travel + Leisure, Playboy, and 5280.

(CSR) Post-renovation, we partnered with the Sky Hotel to create a campaign to generate awareness of the remodel as well as create a fundraiser to benefit a local HIV/AIDS organization. Scream Agency organized and facilitated a media tour with more than a dozen top-tier media contacts in travel, lifestyle, food & beverage, and outdoor industries. A media-specific HTML invite was created and distributed to over 300 national, local and regional press contacts in response to the party, its sponsor and beneficiary. A press release announcing the “Red Sky At Night” party was distributed to local and regional media to help raise awareness about the benefit party. The event raised over $2,000 for the Colorado AIDS Project and over 250 people attended the party. Media coverage was received in national, local and regional publications announcing the benefit as well as the hotel renovation.

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