Design

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Hyatt Regency Blurred building image with logo on top

Hyatt Regency Aurora-Denver Conference Center

Challenge: Hyatt Regency, a global hotel brand, needed help bringing awareness to their Aurora-Denver property by targeting meeting planners on a local and regional scale. With a unique location situated right across the street from the Anschutz Medical Campus, there was also the opportunity to infiltrate the medical community.

Process: Scream helped develop a media plan and direct mail campaign that reached regional and local meeting planners. Additionally, and in order to capture the medical campus, Scream planned experiential events that coincided with medically-focused recognized holidays, thanking the doctors and nurses for their contribution and further bringing awareness to the property.

Results: An increase in room and conference/event bookings from the Anschutz Medical Campus.

Blurred woman and banner with AAA Colorado logo on top

AAA Colorado

Challenge: AAA Colorado, a national insurance brand, needed help increasing membership and insurance customers. Knowing that Insurance was a heavily saturated market, Scream was up for the challenge.

Process: Leveraging the superhero theme, Scream developed a localized creative campaign that not only showcased agents and techs as eerily close to superheroes (because you may think them to be!) but also highlighted that AAA is more than just the roadside guys. The creative was then used across a multi-channel campaign in order to maximize reach.

Results: The campaign has evolved and received positive feedback both internally from the organization and externally from their consumers.

"Bike Denver Org" logo

Bike Denver

Challenge: Bike Denver wanted to encourage commuters to find alternate means of transportation to work and school on the Auraria Campus in Denver, CO. The challenge was creating a campaign that would capture the attention of students and faculty alike.

Process: Scream Agency created a 3-tiered print, digital, and experiential campaign utilizing the awkwardness and humor of the most overused interaction at the collegiate level – the pickup line. Posters were used to drive traffic towards the microsite, nopickuplinerequired.com, which hinted at an upcoming campus event. Two weeks before the event, the non-profit title sponsor was announced along with links to RideOnAuraria.com and all social channels.

Results: The on-campus event was a great success. Students and faculty participated in games, giveaways and signed up for Ride On Auraria’s MyWayToGo Bike To School Challenge which is a year-round challenge that rewards participates who find alternate ways to get to the Auraria Campus for school and work.

"Guaranty Bank and Trust Company" logo

Guaranty Bank & Trust

Challenge: Guaranty Bank and Trust is a Colorado community bank that has been around for 60 years. They have always had several local big brand business customers, but as a brand themselves, they’ve been quiet. Helping them step into the foreground of this market was Scream’s challenge.

Process: We started by editing their brand and building a “G” element into everything. We focused on where they were best (helping local business owners). Then, we took their recognizable Colorado business customers (Udi, Hacienda, etc.) and told Guaranty Bank’s story through their eyes. We applied it to print ads, created a DM campaign, brochures, in-branch materials, TV, and signage with the idea that friends and neighbors provide the best and most trustworthy testimonials possible.

Results: Net income improved over four consecutive quarters. Net loan growth was $11.8 million in the first quarter alone and core deposit growth improved 3.6% in one quarter. The amount of time spent on the website increased by 20% in the first few months alone. The ROI with this campaign exceeded the goal by increasing net income in less than 12 months.

"CPI Card Group" logo

CPI Card Group

Challenge: As a global provider of payment solutions including EMV, card manufacturing and personalization, CPI partnered with Scream Agency to develop their website. Scream was also utilized to create a strategic PR plan to brand the company as a global leader in the payments market. With over 30 years of experience, and as CPI Card Group continued to grow in production, issuing 1.3 billion cards annually, it was Scream’s job to help CPI transition into a market still experimenting with their product.

Process: The innovation of the card chip was new technology so Scream needed to find a new way to market this product. As EMV Migration launched in the United States in October 2015, Scream Agency worked with print and broadcast media to position CPI as the thought leaders in the industry.

Results: CPI Card Group had articles published in the Wall Street Journal, The Los Angeles Times, Credit.com, Yahoo! Finance, Colorado Public Radio, The Denver Business Journal, PaymentsSource, and the company has been featured on CBS Evening News and Discovery Channel’s “How Do They Do It.” This all resulted in 497 million media impressions with a publicity value totaling $3.1 million

"Biery-Witt Center" logo

Mt. Crested Butte Performing Arts Center

Challenge: The board at the Biery-Witt Center at Mt. Crested Butte came to Scream Agency to help them raise awareness (and funds) to support their new state-of-the-art performance theatre.

Process: Scream Agency was hired to develop the brand, positioning, the new story, creative concepts, and PR. The fundraising kicked off with the summer “Believe” campaign with ads that ran and a new fundraising website.

Results: Millions were raised in just two summer months.

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