Challenge: Hyatt Regency, a global hotel brand, needed help bringing awareness to their Aurora-Denver property by targeting meeting planners on a local and regional scale. With a unique location situated right across the street from the Anschutz Medical Campus, there was also the opportunity to infiltrate the medical community.
Process: Scream helped develop a media plan and direct mail campaign that reached regional and local meeting planners. Additionally, and in order to capture the medical campus, Scream planned experiential events that coincided with medically-focused recognized holidays, thanking the doctors and nurses for their contribution and further bringing awareness to the property.
Results: An increase in room and conference/event bookings from the Anschutz Medical Campus.