Category: Client Love

We in Denver should be very thankful to have not just one local dance company, but several here in our community. Scream Agency has had the opportunity to work with both the Colorado Ballet and Wonderbound brands over the years and we attended the opening season acts this Fall.

Scream Agency: Colorado Ballet Case Study from Scream Agency on Vimeo.

Colorado Ballet’s Swan Lake was incredibly beautiful and I’m still in awe as to how ballerina Maria Mosina was able to flutter. Her White Swan Pas de deux brought me to tears of joy. And Wonderbound’s A Gothic Folktale showed magical creative collaboration at its finest.

The magic at Wonderbound continues.

The magic at Wonderbound continues.

Let’s just say if you haven’t purchased a ticket yet, you’re missing out. It’s not too late to support these amazing athlete artists. Next up?

Colorado Ballet’s Nutcracker opens this weekend at the Ellie Caulkins Opera House Nov. 26 – Dec. 24. This large ballet will include more than 300 costumes, 30 Company dancers, 20 Studio Company dancers and 65 Academy dancers. “Colorado Ballet’s captivating presentation of The Nutcracker remains the ‘gold standard’ because it is the largest production of the holiday favorite in Colorado,” says Gil Boggs, Colorado Ballet Artistic Director.

And remember, Colorado Gives Day is Tues. Dec. 6. Our local ballet companies always need the support.

Click here to make a donation to Colorado Ballet. Or give to Wonderbound through Colorado Gives.

If you haven’t heard about Pokémon Go, you’ve either been wearing blinders for the last week or you’re lying to yourself. The augmented-reality app based around the beloved Pokémon characters already has more users than the ever-infamous dating app, Tinder (it’s good to see people have their priorities straight). Even more impressive, however, is that the number of trainers looking to “catch ’em all” is about to overtake the number of daily active users on Twitter.

Trainers are going all in, too. You may have noticed that Snapchat’s newest universal geotag gives you the option to log the number of miles snappers have traveled in their quest to be the very best there ever was. True to its name, Pokémon Go has people going.

Thanks Wazee Super Club!

Thanks Wazee Super Club!

If you have had your blinders on, let me fill you in….

Players move through their real world to find one of two places: a Pokéstop to refresh on Pokéballs, potions, and other items or to gyms where they can battle Pokémon to gain control of the location for their team (go Valor!) Both of these locations are typically places of note around your respective city. Even some of our own clients have found themselves to be Pokéstops!

Already, businesses have realized something revolutionary: these gyms and Pokéstops are absurdly efficient at luring in customers. Literally.

In the game, items called lures can be purchased using in-game currency (each one costs about 99 cents) and are essentially upgrades to increase the number of Pokémon in the vicinity for a half an hour at a time. Lures are public and show up on the app’s map so everyone can see and take advantage of them. Look at it this way, for $5 anyone can instantly make hundreds of Pokémon Go users aware of their establishment. That’s minimal spending for two-and-a-half hours with hordes of trainers looking to park it somewhere and catch Pokémon. Restaurants and coffee shops especially are capitalizing on this opportunity. At the time of this writing someone has put a lure on the Pokéstop at the restaurant right across from our office.

Even just yesterday I found myself at a new happy hour place simply because they were right on a lure site. Realistically I never would have given the place a second glance had it not been for the pretty falling petals on my app’s map. Not only was it an amazing happy hour but I also caught a Pidgeot!

Screen Shot 2016-07-12 at 3.11.53 PM

Instagram @sandwichbowl_lawrenceks

If your business isn’t on or near a Pokéstop, there are still ways to capitalize on the craze. Some places are going so far as to offer a discount to trainers from their favorite team whether it’s Instinct, Mystic, or Valor.

 

Fortunately this craze, and the opportunities it presents, is just getting started. The game creates a unique hybrid of virtual and in-person chances to get creative and goofy and interact with people who could easily become lifetime customers.

 

What is your brand doing to take advantage of the Pokécraze?

Scream Agency is pleased to unveil the 2016/17 creative concept for Colorado Ballet. Where athlete meets art.

In collaboration with Colorado Ballet Artistic Director, Gil Boggs and celebrated photographer, Allen Birnbach, Scream Agency created a new campaign that highlights the collision of athleticism and artistry.

Our initial brainstorm consisted of a deep dive into the preconceived notions and ultimately blatant misconceptions of ballerinas and the ballet. We found that the majority of non-ballet patrons considered the experience to be unapproachable, artsy, and the ballerinas to be weak or fragile. We found these stigmas, though untrue, were creating a rift in these people’s desire to attend or even consider the ballet.

Fortunately, where there is tension, there is opportunity. And this tension point opened the floodgates of opportunity that inspired the 2016/2017 creative campaign, which sets out to destroy these pre-conceived notions.

We’ve removed the beautiful costumes, pulled away the intricate sets and showcased the dancers as they are, athletes.

General campaign launches August 2016.

 

Several years ago, Scream Agency had the wonderful opportunity to work with Gretchen Gagel when she was the President and CEO of The Women’s Foundation of Colorado (WFCO). We watched as she fearlessly led the organization to triple its grantmaking capacity and double the endowment including an 18-month, $12 million campaign, as well as significant successes in research and public policy reform.

8 Steps_3D_Cover

As WFCO’s PR, digital and creative agency, we assisted in crafting the message, creating 6-foot-high big red purses that traveled the state for the “Fill the Purse” campaign, and collaborating on brand strategy. Our work was continually supported by Gagel as we navigated this territory for women on the path to economic self sufficiency.

We knew back then that Gretchen was unstoppable. In addition to raising two extremely talented children, she has held positions of leadership for the Women’s Funding Network, Daniels College of Business and now President of Continuum Advisory Group.

But being a successful leader and a mom wasn’t enough. She wanted other women and moms to learn from her journey. In the past few years, she’s worked with a handful of other working moms (including me) to interview them and put their stories and tips in a her first book: 8 Steps to Being a Great Working Mom. This mother’s day, we hope this book gives you a chance to laugh, learn, reflect and be inspired. Congrats Gretchen and thanks for all of your support over the years!

The book is available on Amazon and locally in Colorado at Tattered Cover Bookstores. #greatworkingmoms

DENVER (February 16, 2016) — Scream Agency, a full-service advertising, creative, branding and public relations shop located in LoDo, announced today the company will be handling the creative services for Colorado Ballet, beginning with the 2016/2017 season. Explore Communications is Scream Agency’s media partner for the Colorado Ballet account.

The Colorado Ballet is a non-profit organization celebrating more than 50 years of presenting world-class classical ballet and innovative dance in Denver. Scream Agency’s passion for the arts and work with local nonprofits including Wonderbound, BikeDenver, Project Angel Heart and the Mount Crested Butte Performing Arts Center, brought forth an inspired creative concept and pitch that ultimately landed the beloved ballet account, one of the most sought after accounts in the Mile High City.

Partnering with Colorado Ballet internal team and media industry veteran Explore Communications, Scream Agency will help execute the vision, creative strategy and marketing communications materials.

“We are very excited to begin partnerships with Scream Agency and Explore Communications,” said Colorado Ballet Artistic Director Gil Boggs. “They will work on new branding for the way we promote our productions utilizing innovative creative images and channels while staying true to the artistic vision of Colorado Ballet.”

“As a local agency in the Denver market for nearly 20 years, we are extremely excited about this new partnership with Colorado Ballet and the opportunity to build their creative campaign in our community,” said Lora Ledermann, owner and creative director at Scream Agency. “We are honored that we’ve been chosen and we look forward to enhancing their already stellar reputation.”

The new creative is expected to launch late spring 2016. Keep up with Scream Agency’s work by visiting, connecting and following.

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About Scream Agency
Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, Web, direct and strategic marketing. For more information or to get in touch, please visit screamagency.com

 

Ho, Ho, Ho….Merry Shrekmas! Oh, sorry. We mean Christmas. You see, we’re just in a Shrek state-of-mind here at Scream Agency with the launch of Adventure to Santa at Southwest Plaza.

ATS Snow

The news is out about Southwest Plaza’s recent $75 million dollar redevelopment and the cherry on top is Adventure to Santa, a Dreamworks Dreamplace embodying a captivating and interactive Santa adventure for the entire family. The magical journey of Adventure to Santa starts with Shrek, ends with Santa, and features a 2,000-square-foot immersive experience. Features include app games, Sleigh Flight School and Gingy’s Cookie Maker and at the top of the hour, the cottage performs a specially designed light show that cues a different exterior (Painted Lady, Candy Cottage and Enchanted Log Cabin) for each hour.

Kelsey and I were out filming with Everyday Colorado for a sneak peek of the holiday fun and got to experience the Adventure firsthand. We were like two kids…well….at the North Pole. Santa even asked us what we wanted for Christmas (Kelsey, a new car; myself, a trip to Thailand). So take our word for it that he does exist…

kk kelsey santa

The best part? You can skip the line by making reservations online at www.adventuretosanta.com with the purchase of a photo package or at Southwest Plaza at Guest Services. Then, when you’re done – stop by the Holiday Market, full of over 22 local artisans to make your Christmas Colorado Proud.

Holiday Market

 

 

 

In honor of National Pizza Month (I know, we thought we loved October before) – Mellow Mushroom Pizza Bakers just launched a FREE PIZZA FOR A YEAR contest. I know. We almost passed out from excitement, too.

In true Mellow spirit, the pizza bakers will be serving up one free small one-topping pizza to each of the winners every week for 52 consecutive weeks, a staggering number of pizzas and not for the faint of heart. There will be three winners of the contest–one chosen from the followers of each of the Colorado Facebook pages. The 52 free pizzas can be ordered weekly for dine-in or take-out, gratuity not included. Although each of the three winners will be chosen from different Facebook pages, the pizza for a year badges will be valid at any of the three Colorado locations.

To join in on the celebration, we only felt it was only appropriate to share our very own pizza creations from our recent RFP (request for pizza):

The Major Mikkola: Chicken, ricotta, black olives, red sauce and basil.

The Prince George: Olive oil base, cheese, arugula, lemon – topped with fresh parmesan.

The Loraborealis: The ultimate from our Creative Director –  create your own pie with meat, sauce, cheese and toppings!

The Knocheroni: Four cheese, green peppers and just two pepperonis.

The Wam Bam Thank You Frahm: An everything calzone, make that two.

The Chicken Gordon Blu: Ground beef, topped with Milkbones

To enter and keep up with the content, pizza lovers can follow and like at least one of the Facebook pages for the Colorado locations (Downtown Denver, Streets at SouthGlenn and Park Meadows). The lucky winners will be announced Monday, November 2nd.

Now, excuse us while we go down a few blocks to our local Mellow Mushroom on 16th Street for a quick pizza fix!

RFP

***BREAKING NEWS: THIS JUST IN***

Everyone’s favorite green ogre will be leaving the solitude of his swamp to make a special appearance at Southwest Plaza’s Shrektacular Halloween Event on Friday, October 30th from 4-7 p.m.

The Halloween event includes a “Spooky Swamp Plants” craft station, games, face painting, balloon sculptures by a special princess, a Halloween performance by Allana’s Dance Academy and a giant, 300-pound pumpkin.

Kids are invited to dress as their favorite character from the world of Shrek (or fun other Halloween costumes) to participate in the mall-wide trick-or-treating festivities, which will begin at 5 p.m.

Those in attendance for the Halloween event will get a special sneak peek at Adventure to Santa, a next generation holiday experience combining the best of technology and storytelling as Shrek and his friends take guests on an unforgettable adventure to the North Pole to meet Santa. Families can embark on their magical holiday journey beginning Saturday, November 14 and the fun will continue throughout extended Southwest Plaza mall hours until December 24. Guests attending the Halloween event will be able to book their reservation (with a $5 discount) for Adventure to Santa, as well as receive a complimentary ornament with their reservation, while supplies last. Reservations are now available at www.adventuretosanta.com.

For more Shrek sightings and all things holiday, follow Southwest Plaza on Facebook.  Southwest Plaza is located at 8501 West Bowles Ave, Littleton, CO 80123.  For information, visit www.southwestplaza.com or call (303) 973-5300.

 

For those who have a love for craft beer, there is no better week in Denver than #GABF week. Tickets can be next to impossible to get without planning in advance or having an industry insider in your pocket. Luckily, Mellow Mushroom’s Downtown Denver location, conveniently located within a five-minute walk of the Colorado Convention Center, is hosting a week of events filled with barley, hops and stone-baked pizza.

To celebrate the team’s passion for brews, and in honor of the Great American Beer Festival, Mellow Mushroom will be featuring special tappings by Oskar Blues, C Squared Ciders, Stone Brewery, Pikes Peak Brewery and a very special feature with Ft. Collins Brewery’s Monster Malt all week…well, at least while supplies last.

Special events throughout the week will feature live music, tap takeovers featuring craft beers from across the country, and of course, mouthwatering Mellow pies. Full details are below, just come thirsty.

A Pizza Party on Wheels: Mellow Mushroom Bake Bus Cruises Through Colorado Breweries

Mellow Mushroom’s Bake Bus Brewery Tour set for Sept. 5-12, 2015

Mellow Mushroom Pizza Bakers announced today the Mellow Mushroom Bake Bus Brewery Tour will be traveling through Colorado September 5th – 12th. The fully loaded mobile pizza kitchen will be bringing the groovy Mellow Mushroom experience, complete with hot pizza slices to enjoy with ice-cold local brews, to various Colorado breweries including stops at New Belgium’s Tour de Fat in both Ft. Collins and Denver.

Cruising across the country since 2011, the Mellow Mushroom Bake Bus is a one-of-a-kind pizza-making kitchen on wheels. Featuring giant windows for pizza lovers to catch the stone baked pizza process, the bus is truly a mobile pizza party, blasting cool tunes while serving hot pies. Close to the heart of Mellow Mushroom, the numerous breweries and beer-centric events that make up Colorado’s craft beer culture are the ideal settings for the Bake Bus tour. The bus will be making stops at multiple breweries around the Denver metro area including Ratio Beerworks, Grist Brewing and Elk Mountain Brewing. Also on the brewery tour are two stops at New Belgium Brewing’s Tour de Fat festivals.

Stops on the Mellow Mushroom Bake Bus Tour include:

Tour de Fat, Ft. Collins (VIP booth) – September 5th

Ratio Beerworks, Downtown Denver – September 9th (4 – 9 PM)

Grist Brewing Company, Highlands Ranch – September 10th (4 – 9 PM)

Elk Mountain Brewing, Parker – September 11th (4 – 9 PM)

Tour de Fat, Denver – September 12th (12 – 6 PM)

“Colorado is the perfect state for our Bake Bus Brewery Tour,” said Annica Kreider, VP of Brand Development. “We are excited to bring our passion for deliciously unparalleled pizza and craft beer on the road, especially to a place that shares our love for local brews. ”

For more information regarding the tour, stay tuned to Mellow Mushroom Colorado’s Facebook pages. For any media inquiries for Mellow Mushroom Colorado, please contact Katie@screamagency.com.

 

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About Mellow Mushroom Pizza Bakers

Mellow Mushroom Pizza Bakers (www.mellowmushroom.com) was founded in 1974 in Atlanta, Georgia. This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For 40 years, Mellow Mushroom Pizza Bakers has been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family-friendly environment. Each Mellow is locally owned and operated and provides a unique feel focused around great customer service and high-quality food. For more information on Mellow Mushroom Pizza Bakers, like us on Facebook at http://www.facebook.com/mellowmushroomHQ, follow us on Twitter at https://twitter.com/MellowMushroom, and follow us on Pinterest at https://pinterest.com/mellowmushroom.

 


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