Challenge: Carry On is a beloved full-length, contemporary dance, live music and multimedia experience brought to audiences by Paper Bird and Wonderbound. It needed to strike a chord with the creative and critical eyes at the Western Arts Alliance Conference, as well as local media and audiences who had already reviewed and raved on the performance the previous year.

Process: Scream Agency accepted the challenge with open hearts and delivered something that would leave a lasting impression on others. Love-letter-inspired postcards describing the show were wrapped tightly in a branded linen handkerchief and passed to conference attendees before they experienced the performance live. For PR, Scream Agency delivered something just as lasting – a front-page headline on the entertainment section of The Denver Post the week of the show, a raving review in Westword and interviews with the Huffington Post, 303 Magazine, 9News, and OpenAir.

Results: Scream Agency “carried on” (pun intended) with Wonderbound, handling the PR for two more seasons as the dance company transitioned to their new home on Park Ave resulting in 12.4 million media impressions with a publicity value totaling 1.6 million.

ClientWonderboundServicesAdvertising, Public Relations