Adv Archives - Scream Agency

Hyatt Regency Aurora-Denver Conference Center

Challenge: Hyatt Regency, a global hotel brand, needed help bringing awareness to their Aurora-Denver property by targeting meeting planners on a local and regional scale. With a unique location situated right across the street from the Anschutz Medical Campus, there was also the opportunity to infiltrate the medical community.

Process: Scream helped develop a media plan and direct mail campaign that reached regional and local meeting planners. Additionally, and in order to capture the medical campus, Scream planned experiential events that coincided with medically-focused recognized holidays, thanking the doctors and nurses for their contribution and further bringing awareness to the property.

Results: An increase in room and conference/event bookings from the Anschutz Medical Campus.

Hyatt Regency Aurora-Denver Conference Center Read More »

AAA Colorado

Scream Agency

Challenge: AAA Colorado, a national insurance brand, needed help increasing membership and insurance customers. Knowing that Insurance was a heavily saturated market, Scream was up for the challenge.

Process: Leveraging the superhero theme, Scream developed a localized creative campaign that not only showcased agents and techs as eerily close to superheroes (because you may think them to be!) but also highlighted that AAA is more than just the roadside guys. The creative was then used across a multi-channel campaign in order to maximize reach.

Results: The campaign has evolved and received positive feedback both internally from the organization and externally from their consumers.

AAA Colorado Read More »

The Lodge & Spa at Cordillera

Scream Agency

Challenge: Although The Club at Cordillera has one of the most exclusive member sets and locations in Colorado, they wanted to promote their offerings and ultimately sign on new members. They needed to self-brand the new ownership and gain more members in the process.

Process: We started by creating new advertisements, updating logos, and promoting their golf and Club offerings, along with restaurants and amenities. We then used our media contacts to gain national coverage while increasing brand awareness with Golf publications and travel sources.

Results: A holistic new approach to developing the Club at Cordillera, the Lodge & Spa Hotel and hundreds of new legacy members.

The Lodge & Spa at Cordillera Read More »

Center Strength Studio

Scream Agency

Challenge: Center Strength Studio, a local pilates and yoga studio, had recently acquired new ownership and was looking to develop the brand (logo), website, ads, onsite promotions, and events. They wanted to capture a health conscious, affluent individual willing to dedicate time to their practice.

Process: Scream went to work by researching competitors, their differentiators and existing brands. Our discovery session enabled us to create a logo that resonates with the brand and with their clientele. We then developed the Center Strength website, focusing on images that reflect the culture and lifestyle of the clientele and the brand.

Results: Since the new launch, Center Strength has expanded into 2 new locations and we have helped them cultivate a lifestyle brand.

Center Strength Studio Read More »

Bike Denver

Scream Agency

Challenge: Bike Denver wanted to encourage commuters to find alternate means of transportation to work and school on the Auraria Campus in Denver, CO. The challenge was creating a campaign that would capture the attention of students and faculty alike.

Process: Scream Agency created a 3-tiered print, digital, and experiential campaign utilizing the awkwardness and humor of the most overused interaction at the collegiate level – the pickup line. Posters were used to drive traffic towards the microsite, nopickuplinerequired.com, which hinted at an upcoming campus event. Two weeks before the event, the non-profit title sponsor was announced along with links to RideOnAuraria.com and all social channels.

Results: The on-campus event was a great success. Students and faculty participated in games, giveaways and signed up for Ride On Auraria’s MyWayToGo Bike To School Challenge which is a year-round challenge that rewards participates who find alternate ways to get to the Auraria Campus for school and work.

Bike Denver Read More »

Guaranty Bank & Trust

Scream Agency

Challenge: Guaranty Bank and Trust is a Colorado community bank that has been around for 60 years. They have always had several local big brand business customers, but as a brand themselves, they’ve been quiet. Helping them step into the foreground of this market was Scream’s challenge.

Process: We started by editing their brand and building a “G” element into everything. We focused on where they were best (helping local business owners). Then, we took their recognizable Colorado business customers (Udi, Hacienda, etc.) and told Guaranty Bank’s story through their eyes. We applied it to print ads, created a DM campaign, brochures, in-branch materials, TV, and signage with the idea that friends and neighbors provide the best and most trustworthy testimonials possible.

Results: Net income improved over four consecutive quarters. Net loan growth was $11.8 million in the first quarter alone and core deposit growth improved 3.6% in one quarter. The amount of time spent on the website increased by 20% in the first few months alone. The ROI with this campaign exceeded the goal by increasing net income in less than 12 months.

Guaranty Bank & Trust Read More »

The Women’s Foundation of Colorado

Scream Agency

Challenge: The Women’s Foundation of Colorado (WFCO) is a local organization whose goal is to create the reality that every woman in Colorado be economically self-sufficient, and every girl in Colorado is on the path to economic self-sufficiency in adulthood. WFCO came to Scream Agency to help build awareness for the Foundation as well as help increase fundraising efforts through press releases, case studies, marketing, branding, and advertising initiatives. They wanted their website to increase awareness of the issues affecting Colorado women, encourage donations, and be easy to update and manage. There was also an endowment campaign coming up that WFCO wanted to create some buzz about.

Process: Scream Agency developed a powerful new look through photography that featured the “face” of Colorado girls, coupled with bold headlines that quickly spread the word about the organization. Through pro bono efforts, Scream Agency has helped promote the various research, education, advocacy, and collaboration the foundation has implemented as well as create marketing initiatives to help increase grants through fundraising efforts.

Scream Agency developed a 15-month strategic plan (including print ads, social media, PR, and more) surrounding the idea that no woman is truly self-sufficient until she holds the strings to her own purse. The campaign “accessories” were several 31×35 in., fiberglass-resin, red purses that traveled to Colorado. Unveiled at WFCO’s annual luncheon in front of 2,400 women, an awestruck impression was made.

Results: The success of the campaign kept Scream Agency on as Agency of Record for the Foundation for another six years, working closely with the Foundation and leading the media efforts for their annual Luncheon, one of the largest fundraisers in Colorado. 125.6 million media impressions with a publicity value totaling $2.4 million.

The Women’s Foundation of Colorado Read More »

Belmar

Scream Agency

Challenge: Belmar, a retail shopping area in Lakewood, was known by locals, but wanted to broaden their audience. Getting their name out to the rest of Colorado was the biggest goal for this campaign.

Process: Scream started with research to learn more about the target audience. After looking at the branding, our team was able to determine the strategy (we created rules for colors, fonts, and event logos to support the brand). We moved on to messaging with “closer than you think” as the primary driver of the campaign. We applied it to print ads, billboards, bus tails, bus shelters, and signage to get the locals to come back and experience all that Belmar has to offer. Belmar’s refurbished website and digital media were also utilized to further reach our target.

Results: The overall brand awareness has increased and sales are up. ‘Festival Italiano,’ an annual event, hit an all-time-high of record participants and the creative platform was set.

Belmar Read More »

Wonderbound

Scream Agency

Challenge: Carry On is a beloved full-length, contemporary dance, live music and multimedia experience brought to audiences by Paper Bird and Wonderbound. It needed to make an impression on the creative and critical eyes at the Western Arts Alliance Conference, as well as local media and audiences who had already reviewed and raved on the performance the previous year.

Process: Scream Agency delivered something that would leave an impression: love-letter-inspired postcards describing the show were wrapped tightly in a branded linen handkerchief and passed to conference attendees before they experienced the performance live. Scream’s PR team also got a front-page headline on the entertainment section of The Denver Post the week of the show, a raving review in Westword and interviews with the Huffington Post, 303 Magazine, 9News, and OpenAir.

Results: Scream Agency continued to handle Wonderbound’s PR for two more seasons as the dance company transitioned to their new location on Park Ave resulting in 12.4 million media impressions with a publicity value totaling 1.6 million.

Wonderbound Read More »

Colorado Ballet

Scream Agency

Challenge: The Colorado Ballet is a non-profit organization celebrating more than 50 years of world-class classical ballet and innovative dance in Denver. With such a rich history the Ballet needed a campaign big enough to embody the legacy they’ve created.

Process: Alongside media partner, Explore Communications, Scream based the campaign around the athleticism of the dancers of the Colorado Ballet. The line “where athlete meets art” became the primary driver. A full, immersive creative campaign launched Spring 2016.

Results: Year over year, the ballet has seen record ticket sales and more importantly a new brand awareness for these artists who are some of the best athletes in town.

Colorado Ballet Read More »