b4ADVENTURE is a Colorado-based company focused on creating “backyard adventures.” After securing some local love here in Colorado, we took it national with a media tour during the International Toy Fair in New York City where we connected with editors from Real Simple, Shape, Time, Rachel Ray, MTV, and the Today Show. As a follow-up, we pitched the idea of bringing those backyard adventures into everyone’s living room with a “Summer Fun” Today Show segment on the Plaza. The producers loved the idea and b4ADVENTURE was featured on the Today Show complete with kids on ziplines and Willie Geist on a slackline.

The Results? 264 million media impressions with a publicity value over $1.1 million.

ClientB4AdventureServicesPublic Relations