Challenge: To recognize The United Nation’s World Water Day and encourage water conservation, Nalgene needed to make a splash.

Process: Scream Agency proposed that Nalgene launch a 24-hour social media campaign to encourage Facebook fans and Twitter followers to make a pledge on how they promise to conserve water. To promote the event, leading up to WWD – Scream posted the event on World Water Day’s official event site, posted tips on how to conserve water on Nalgene’s social media pages, and spread the word virally through outdoor/environmental groups’ outlets. The first 100 to post a pledge to @nalgeneoutdoor or post a pledge on Nalgene’s Facebook page received a free Nalgene “Filter for Good” Bottle.

Results: This promotion garnered Nalgene hundreds of new fans in just 24 hours and Scream walked away a winner too – taking home a 50 AWARD from the American Advertising Federation.

ClientNalgeneServicesSocial, CSR