Project Overview

Cushe

Public Relations

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CLIENT OVERVIEW

 

Scream met the Cushe team at a place where so many relationships begin—on the floor at the Outdoor Retailer Show in Salt Lake City. The independent thinking, design-led brand was looking for a fresh idea for their International Sales Meeting held in Las Vegas. Enter Scream with the idea to host a Fire+Fly event where dinner was held at Firefly Tapas Restaurant, Fireball whiskey was served in mason jars and the team was taken on a fly-high zipline ride over Vegas. The event was quoted as being “innovative” and the agency was recognized for it’s “get-it-done” attitude which led to Cushe naming Scream their Agency of Record for PR. In just the first months, Scream garnered over 89 million media impressions (valued at $500K+) with placements in Footwear News, Surfer Magazine, Transworld Business and more. Now that’s a Cushe ROI.

 

PRESS CLIPS

Cushe in Footwear Insight MagazineCushe in Ski MagazineCushe in Footwear Plus Magazine

Cushe in Deep MagazineCushe in ODR Day 3 Magazine
Cushe in Footwear News Online

 

CUSHE CULTURE